Album Review: Medicine- To The Happy Few
So the first single off of this Medicine reunion album,
“Long As The Sun,” was announced a while ago. So long ago, in fact, that I kept
forgetting that this was a record coming out this summer, and that it was one
that I was looking forward to hearing.
Medicine were a lot of things—an American shoegaze band, a
Los Angeles rock band in the early 1990’s, a group that gained some mainstream
notoriety as well as a cult following, etc. When I listen to the first two
Medicine records, conveniently reissued last year by Captured Tracks, I hear
the heavy influence of My Bloody Valentine, but it’s very clearly been adapted
to fit within a pop music structure—catchy, up tempo songs, that just happen to be really
abrasive at times.
I think I mentioned this when I did a “Hot New Joint” piece
on “Long As The Sun,” but it’s probably worth mentioning again—Medicine’s high
point, or at least most commercial high point, came with the 1994 motion
picture The Crow—a slightly remixed
version of the band’s song, “Time Baby II,” was featured on the life-changing
soundtrack, and the band themselves make an appearance within the film.
(look at us, we're in The Crow.)
The original line up of Medicine apparently hadn’t been in
the same room together since 1995, and they reconvened to work on the earlier
mentioned reissues of Shot Forth Self
Living and The Buried Life. The
work on sifting through archival material turned into sessions for new
songs—and the work of ten new songs became To
The Happy Few.
Upon an initial listen of the album, my immediate response
is that Medicine is just trying way too hard. Like it seems as if they are
going out of their way to recapture the sound of the original
material—sonically (blown out guitars, compressed drums, tremolo-y vocals,) as
well as structurally—erratic direction shifts. In comparing this to the other
big shoegaze reunion this year—My Bloody Valentine’s third album, mbv, To
The Happy Few lacks the urgency that MBV were able to capture. I stop short
of saying that Medicine’s efforts are boring, but the lack of pop hooks and
overemphasis on cool production tricks detracts from the record, and sadly, makes this a little forgettable at times.
After 18 years, it’s cool and unexpected that a band like
Medicine has returned—so don’t get me wrong. To The Happy Few isn’t a bad record. And I’m certainly not trying
to stifle the creativity of the group—I certainly wouldn’t want this to be a
phoned in, half assed rehashing of their first two landmark albums. I think the
problem lies in the fact that this record fails to harness a specific feeling.
For example—on The
Buried Life, the song “Babydoll” is certainly abrasive on the ears, but its
also one hell of a pop song—concise and infectious. And maybe it’s because, you
know, nearly two decades have passed it by, but a song like that certainly
captures a moment in time—early 90’s Los Angeles, torn jeans, motorcycle
jackets in the hot summer sun. That, as well as so many others off The Buried Life evoke such a strong
vibe, so it’s a tad bit disheartening that To
The Happy Few comes up short in the “vibe evoking” department.
It’s unclear if this is just a one-off reunion, or if this
marks the return of Medicine. Thanks to My Bloody Valentine, and Captured
Tracks’ “Shoegaze Archives” reissue series, bands like this have been embraced
by an audience that was too young to enjoy them the first time around (like
myself, I guess, really.) To The Happy
Few is worth at least one listen, but unfortunately, it’s not an essential
or a required listen.
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