Review: Merchandise- Totale Night
Not long before Pitchfork’s Jenn Pelly started writing about
their every movement, I had heard of Florida’s near un-Googleable Merchandise
thanks to Deep Space Sounds—a small record distribution site based out of North
Carolina. It was roughly a year ago that I had ordered copies of the band’s newly
released Children of Desire, as well
as their previous release Strange Songs
(In The Dark.)
When you describe enough bands as having an “interesting
sound,” or being “unique,” those words have lost all meaning. But for real,
Merchandise have an interesting sound—fascinating, actually. It lies within the
aesthetics they choose, both stylistically, as well as in their production
quality.
Merchandise draw from a wide variety of influences—in
interviews, they’ll mention how their music has more similarities to Miles
Davis than to shoegaze, the members of the band all come from a background in
Tampa’s punk scene, and you’ll hear post-punk with tinges of gothic new wave
(Bauhaus, Love and Rockets, et. al) in their songs.
Totale Night
sticks to a similar formula as Children
of Desire, but it also has a few surprises. The first comes very early on
in the opening track “Who Are You?” After a bit of ground wire sound, you hear
a harmonica. It’s an interesting juxtaposition to hear that mixed in with all
kind of strange background noises and the rather heavy sounding guitar strums.
The album’s first single, “Anxiety’s Door,” showcases the
1980’s influences I mentioned. It pulses along with electronic percussion,
searing guitar riffs, and a chorus that is so near perfect to the style of pop
music from thirty years ago, you think they were just straight up ripping
another song off.
The halfway point on the album is the uncharacteristic slow
jam “I’ll Be Gone.” It’s a welcome change of pace, and it works well as the song
that splits up the halves. It’s blatantly earnest in the emotion that it was
crafted with, and through the many layers of guitar work, you hear a strong
leaning into dream pop territory—another delightful theoretical genre. It’s the kind of song that wouldn’t be out of
place being used in a school dance scene in some hip TV series.
Merchandise- I'll Be Gone
Merchandise- I'll Be Gone
The album’s title track is also the longest song—clocking in
at nine minutes. It begins with a slow fade in that reprises “I’ll Be Gone,”
before it decays into static and feedback, and “Totale Night” kicks in. “Totale
Night” is very reminiscent of the bratty and gloomy post-punk from Strange Songs, and it’s also the song
that you could say has the strongest of those jazz influences they mention in
interviews—throughout the nine minutes, it is anchored down by just abrasive,
dissonance, saxophone blasts and freak outs, creating a rather jarring
listening experience.
The album’s slow burning final track, “Winter’s Dream,”
shimmers along with more dream pop-driven guitar work, as well as various
ethereal sounding synth work—but that all ends within the final thirty seconds
of the song, which are comprised of squalling feedback that suddenly stops—and
with that, the record is over.
The aforementioned “unique” qualities of Merchandise lie
within frontman Caron Cox’s vocal delivery. His voice can soar, but it sounds
as though he is singing behind gritted teeth. It adds a toughness to even the
least threatening moments on the album. The other defining thing about the band
is their choice of production quality. Merchandise are, as a whole, a relatively
unknown band, and it’s only been in the last year that they’ve started to
garner any attention by “mainstream” press (and by that I mean Pitchfork.) It’s
apparent that they don’t have a ton of cash to through around on the recording
of their albums—which have all been put out by super small independent labels.
The intentionally lo-fi, far away sounding production creates a captivating environment
for these songs to live in. There are moments when you are assured that this is
a “real” band—Cox occasionally sings the beginning of a phrase with the microphone
away from his mouth. Merchandise are not perfectionists—they are just dudes
from Tampa, that dress like greasers, that want to play real music.
With the buzz that’s been circling them recently, Totale Night will without a doubt raise
their profile. Hell, it’s available to pre-order from the iTune store (weird, I
know.) It’s a strange record, and a short record, but within the five songs
featured, it tracks the progression of a band that refuses to be pinned down to
a genre.
Totale Night drops on April 2nd, courtesy of Night People Records.
Totale Night drops on April 2nd, courtesy of Night People Records.
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